6 Ways to Differentiate Your Small Business Online
While being online as a small business is more important than ever, it is also more challenging to stand out from the crowd. With nearly every business being online in some way, you need to stay competitive. We look at six ways you can create a strong and unique online presence.
1. Boost Your Website Usability
Websites are an essential part of any small business operating online. However, you also need to make sure that your website is accessible across all platforms – that is ‘mobile friendly. Ever since
Google’s mobile friendly update back in 2015, Google has boosted the ranking of mobile friendly pages – so it’s vital that your site incorporates responsive design for better SEO, UX (user experience) and increased conversions.
2. Improve your SEO
Search engine optimisation (SEO) is an incredibly important part of increasing your visibility online and driving traffic to your website.
Small business SEO should focus on populating your content with keywords associated with your products and services, and producing the high quality content that helps potential customers to find you. For best SEO results,
talk to an experienced SEO Specialist, like our team at DigitUX.
3. Don’t Forget About Images
With content being more and more visual, it’s vital that your small business website displays high quality, authentic images that have been optimised and compressed.
Low-quality images, whatever your product or service, can make your business seem outdated and deter customers. Be sure to use consistent high quality images to build a strong aesthetic for your brand, and avoid stock photography as much as possible.
4. Keep Your Content Current
Performing SEO isn’t just about keywords and high-quality images, it also matters that your website isn’t filled by dead links and out-of-date listings. If your site isn’t current, including up-to-date content, news, or even a blog section, then visitors are less likely to see you as a strong competitor in your field.
5. Utilise Social Media
Using social media to build a brand and connect with customers is a great way to help you rise above the rest. Even if your small business is in a field that doesn’t traditionally use social media, you can differentiate yourself and attract a new demographic by establishing a presence with digital marketing.
6. Connect Your Platforms
While having a website and social media platforms as a point of connection for your customers is vital, it also helps to keep these platforms well connected. Embedding your social media feeds into your website can drive traffic between the two. Just
ask us here at DigitUX how we can integrate this great feature for you!
If you want to ensure that your small business makes an impact in the online space, then get in touch with DigitUX. We offer
affordable SEO and web design support for small businesses, among other essential services to keep your business competitive. Get in touch to find out more about how we can help you.
