Case Studies

Tuesday, October 20, 2026

Local AI SEO in 2026: A Practical Guide for Brisbane Businesses

The way people find local businesses has changed more in the last two years than in the decade before it. A customer looking for a plumber, physio or accountant in Brisbane might now read a Google AI Overview, ask a follow-up question in AI Mode, ask Google Maps for a recommendation, or simply ask ChatGPT. […]

Tuesday, October 20, 2026

Google Is Putting More Links in AI Overviews. Here's What Local Businesses Should Do.

On 15 October 2026, Google changed how its AI answers point people to websites. In a post titled “More ways to connect with the web from Search”, Google’s VP of Product Management Hema Budaraju announced five updates to AI Overviews and AI Mode. Most of the coverage has focused on publishers and news sites. For […]

Monday, October 12, 2026

Google Ask Maps Is Live in Australia. Will It Recommend Your Business?

Your customers have a new way to find a local business, and it doesn’t look like a list of map pins. Since August 2026, Google Maps users in Australia have been able to use Ask Maps, a Gemini-powered assistant that answers questions in natural, conversational language. Instead of scrolling through twenty listings, a customer can […]