What is a Favicon?
You may or may not be familiar with the word ‘favicon’, but chances are you see these every day! What is a Favicon? A favicon, or “favourite icon”, is a file containing a s...
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7 Tips to Increase the Google Crawl Rate Of Your Website
Every business should aim to be the best they can – both online and offline. However, it’s the online world which can be a little trickier when it comes to knowing who your com...
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How To Conduct A Quick Online Competitor Analysis
Every business should aim to be the best they can – both online and offline. However, it’s the online world which can be a little trickier when it comes to knowing who your com...
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Why Is SEO A Long-Term Strategy?
If you’re a digital marketer or business owner, then by now you are likely more than familiar with SEO (search engine optimisation) as a very important digital marketing strategy...
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6 Tips to Creating Irresistible Email Subject Lines
Despite all of the changes that continue to happen in the digital world, one thing is for sure – email marketing is here to stay! Email marketing is a highly effective and highly...
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What is Cost Per Acquisition?
There are loads of digital marketing terms out there, but CPA or Cost Per Acquisition is a very important one! Knowing your CPA can help you increase your return on investment and ...
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3 Must Have Small Business Digital Marketing Tools
If you’re a business owner in 2020, there’s no ignoring the internet – especially if you want your business to succeed. That’s not even to mention the current Covid-19 pand...
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4 Steps to Inbound Marketing Success
If you’re not yet familiar with the term ‘Inbound Marketing’, then you’re probably spending way too much money trying to acquire and convert new leads and customers. What i...
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Top 3 Bugbears When Making Website Updates – According to You
We Asked People About “the little things that bug them” when making updates to their website – Here’s What They Said Every website will need an update at some point...
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5 Local Marketing Strategies that you can Implement Today!
Did you know that 97% of people learn more about a local company online than any other medium? What is Local Marketing? Local marketing aims to target consumers within a certain ra...
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